Change occurs for two primary reasons. The first is that someone recognizes that what is currently being done isn't working to accomplish the goal. The second reason is that someone sees something that deeply affects them that they feel needs to be changed. The first is usually seen in business and educational settings while the second is more personal in nature. People become very passionate about change when there is a deep personal connection to the ultimate purpose of the change, on the positive side. When someone sees something that they connect with emotionally they become very passionate and motivate to become involved in bringing about change. On the negative side, people are passionate about change when it interferes with what they see as not needing change. When people are forced into a change without seeing a reason or having input they become very passionate about not changing. Change whether voluntary or involuntary often brings out deep emotions and passion.
(written 5/10/10 transcribed 6/28/10)
